I’ve been obsessed with interiors since I was 8, when I begged my mom for a Better Homes & Gardens subscription and constantly “redesigned” my bedroom. That early curiosity eventually grew into Form Theory — a studio built to create spaces that are as intentional as they are beautiful by blending strategy and style.

Before launching Form Theory, I spent years in marketing, brand strategy, and consumer insights, helping lifestyle brands understand what makes people connect, trust, and feel something. When I designed and launched my own Airbnb, it became a 5-star guest favorite, largely because every detail supported a frictionless experience. That’s when it clicked: great design isn’t just about how a space looks, it’s about how it feels—for guests and for the people who call it home.

Today, I blend creativity, psychology, and hospitality to design spaces that support real life and make people feel more at home, wherever they are.

When I’m not designing, I’m usually traveling (and quietly analyzing every Airbnb I stay in), surfing, reading, or catching up with friends. I believe life’s best moments happen in well-loved spaces, and that’s what I try to create.